killer headlines


I subscribed to Copyblogger the other day, and their first article, “Man’s head explodes in barber’s chair” is on writing killer headlines. It’s pretty standard stuff (Ask questions, be provocative, answer problems people didn’t know they had etc.), so my attention was immediately piqued by the fact that this was alluded to as a real news story that was published. A dude’s head exploded? In a barber’s? Why the hell was I reading posts about what a powerful head-turner this headline was but none of these authors had said anything further about the actual story that this headline concerned? Weren’t their heads turned?

Unfortunately, all Googling simply turned up more articles about writing killer headlines.


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