I have “marketing” written on my Twitter profile, but so does every other “part-time digital marketing consultant”, as I post on my LinkedIn. But I’m quite serious about it, which is why I booked a ticket to the Digital Marketing Show, and I wanted to share some of my thoughts because I spent the afternoon with some of the most talented marketers in Britain and they made me love them and love their product and want to talk about them. Well done them.

The show was held in the ExCeL centre, with presentation space in the four corners and a paid-for area in the middle that I didn’t pay that much attention to, with exhibitors arranged all around. You could wander round chatting to people and drop by talks arranged around the themes of content, social, mobile and e-commerce. There’s three talks I’d like to rave about:

Effective Mobile Marketing for Small Businesses

Delivered by Ewan Macleod, Head of Bizcrowd (a new b2b platform by NatWest and RBOS) and Editor for Mobile Industry Review, whose aim was to berate all small business owners everywhere for being useless. He made a very good point that “doing mobile” doesn’t mean investing thousands in an app – even the smallest, most local cornershop can buy Google advertising for their location. “Cupcakes islington”, “groceries clacton” – it’s not hard. As Ewan said, “If I can’t find you, I won’t buy from you and I won’t care.” Word. [click to continue…]

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Tim Ferriss at a TED Talk

Tim Ferriss at a TED Talk

You know those books that you pick up by chance one day that goes on to change the way you look at life? The Four Hour Work Week (4HWW) by Timothy Ferris was one of those books for me. It was published a few years ago and through judicious application of his own principles, it hit the bestseller lists, and stayed there for about a year. That should tell you something.

Tim’s main point is that people work far too hard and long for a distant future where they relax for a few years before they die, when they could be liberating themselves from the workplace entirely. The revolutionary idea behind 4HWW is that most people don’t dream of being millionaires because they want to have million dollars, they dream of being millionaires because they want the lifestyle that they thinks come with being a millionaire. Ferris’ point is that you don’t need a million dollars to live that life, you just need time, and the 4HWW is basically a manual about how to free yourself and develop passive income streams to make you money without lifting a finger so you have that time.
[click to continue…]

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