Reviews

dmslogo-newI used Grammarly’s proofreading software for this post because curiosity killing teh cat.

I have “marketing” written on my Twitter profile, but so does every other “part-time digital marketing consultant”, as I post on my LinkedIn. But I’m quite serious about it, which is why I booked a ticket to the Digital Marketing Show, and I wanted to share some of my thoughts because I spent the afternoon with some of the most talented marketers in Britain and they made me love them and love their product and want to talk about them. Well done them.

The show was held in the ExCeL centre, with presentation space in the four corners and a paid-for area in the middle that I didn’t pay that much attention to, with exhibitors arranged all around. You could wander round chatting to people and drop by talks arranged around the themes of content, social, mobile and e-commerce. There’s three talks I’d like to rave about:

Effective Mobile Marketing for Small Businesses

Delivered by Ewan Macleod, Head of Bizcrowd (a new b2b platform by NatWest and RBOS) and Editor for Mobile Industry Review, whose aim was to berate all small business owners everywhere for being useless. He made a very good point that “doing mobile” doesn’t mean investing thousands in an app – even the smallest, most local cornershop can buy Google advertising for their location. “Cupcakes islington”, “groceries clacton” – it’s not hard. As Ewan said, “If I can’t find you, I won’t buy from you and I won’t care.” Word. [click to continue…]

Related Posts:

{ 0 comments }

Tim Ferriss at a TED Talk

Tim Ferriss at a TED Talk

You know those books that you pick up by chance one day that goes on to change the way you look at life? The Four Hour Work Week (4HWW) by Timothy Ferris was one of those books for me. It was published a few years ago and through judicious application of his own principles, it hit the bestseller lists, and stayed there for about a year. That should tell you something.

Tim’s main point is that people work far too hard and long for a distant future where they relax for a few years before they die, when they could be liberating themselves from the workplace entirely. The revolutionary idea behind 4HWW is that most people don’t dream of being millionaires because they want to have million dollars, they dream of being millionaires because they want the lifestyle that they thinks come with being a millionaire. Ferris’ point is that you don’t need a million dollars to live that life, you just need time, and the 4HWW is basically a manual about how to free yourself and develop passive income streams to make you money without lifting a finger so you have that time.
[click to continue…]

Related Posts:

{ 0 comments }

Chavs: A Review of The Demonisation of the Working Class

July 25, 2011

I do not subscribe to a “class conscious” philosophy that suggests that I shouldn’t condemn the animal cruelty involved in producing cheap meat in supermarkets because otherwise poor working class families wouldn’t be able to afford it, or that the environmental movement shouldn’t try to end cheap flights because otherwise working class families might not […]

5 comments Read the full article →

The One Man Sex Revolution: A Review of “Kinsey: A Biography”

July 11, 2011

I wonder if you can imagine a world in which you had literally no idea what sex was, and had no way of finding out. A world where you thought that you could impregnate yourself by touching your genitals, a world where semen was finite and you would die if you ran out of it. […]

3 comments Read the full article →

A failed Messiah? A Review of The Life and Afterlife of Rebbe Mendel Menachem Schneerson

March 28, 2011

The Rebbe: The Life and Afterlife of Mendel Menachem Schneerson by Samuel Heilman and Menachem Friedman is the first non-hagiographic biography of the final leader of the Jewish Chabad Lubavitch sect. Over the course of forty years of leadership, he turned the tiny Russian sect into a global order whose trademark services, such as Chabad […]

0 comments Read the full article →